Theseus - Selaus asiasanan mukaan "music market"
Viitteet 1-16 / 16
-
Building a Career as an Independent Artist in the Digitalised Music Industry
(2022)The purpose of this study was to find out how can an independent artist forge a living in today’s music industry. The industry has experienced extensive changes due to digitalisation making it possible to pursue a music ... -
Creating a Marketing Campaign for an independent musician, Mawunan
(2021)Over the last decade, the music industry, like many other industries, evolved tremendously with the growth of the internet. Indeed, music labels as well as musicians changed their marketing methods to remain relevant and ... -
Creating a social media strategy for a classical guitarist : case David Cardenas
(2023)The internet has transformed the ways in which humans socialize and conduct business over the past decades. These transformations have reshaped the music industry, and all the actors in the business have had to re-evaluate ... -
Digital marketing strategy: a case study of a Finnish clothing company
(2024)Tämän opinnäytetyön tavoitteena on kehittää digitaalisen markkinoinnin strategia ja brändiohjeet tapausyritykselle, Pieces to Pieces Oy:lle. Vastaperustettu suomalainen streetwear-vaateyritys perustettiin syyskuussa 2023, ... -
Global marketing of the Korean music industry turns into global marketing of Korea : Case study: K-pop group BTS
(2023)In recent years, the world has witnessed a booming growth in the Korean music industry with significant impacts that are not only limited to entertainment. This rapid development is based on successful marketing strategies ... -
How to build a solo career in the music industry?
(2023)Building a solo career in the modern music industry is a highly popular and competitive business, which lacks clear guidance in achieving a successful solo career. The purpose of this thesis was to give an overview and ... -
K-Pop Marketing Strategy: BTS
(2022)Korean popular music, shortened as K-pop, has spread globally in the recent years. One of the biggest K-pop act that has played part in the popularization of it has been BTS. The aim of this thesis is to understand ... -
Marketing Research on the Online Hard Rock Music Market
(2010)The music business has changed a lot due to digitalization. New consumption patterns have emerged and the Internet is evolving constantly, for example with social media. The main aim of this thesis was to discover how the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Selling and marketing music through digital platforms as an independent musician
(2019)This thesis delves into the world of digital distribution and the marketing of music, from the viewpoint of an independent musician. It aims to answer the following research question: “How to sell and market music as an ... -
Social media marketing strategies of independent vs major labels in Estonia
(2022)The purpose of this thesis was to analyze and describe music marketing strategies, focusing on social media marketing, that independent record labels and artists make use of, compare these strategies to those used by ... -
Step-by-step plan to succeed for an artist entering Russian music market by using social media tools
(2020)The purpose of this research was to develop a step-by-step guide which can help any individual or group of people in entering Russian music market and to get to the top of the industry by simply putting in work and taking ... -
The impact of artificial intelligence (AI) in music business industry
(2023)Artificial intelligence tools now offer an understanding of a few of the issues that previously perplexed stakeholders throughout the music industry. Labels are now able to make more informed decisions about their investments ... -
The impact of Hallyu on U.S. music consumption : the role of digital marketing
(2024)Hallyu, joka tunnetaan myös nimellä ”Korean aalto”, tarkoittaa eteläkorealaisen kulttuurin, kuten K-popin, K-draamojen, elokuvien, muodin ja muiden kulttuurituotteiden maailmanlaajuista suosiota ja leviämistä. Opinnäytetyössä ... -
The impact of the digital era on marketing in the music business industry
(2021)The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ... -
The Marketing Challenges in a Digital-Driven Music Market
(2022)The purpose of this thesis is to analyze the marketing challenges that musicians in Kosovo face in today's digital-driven music market. The emphasis is on music promotion and distribution for local alternative musicians ... -
The Role of Social Media Marketing in Music Artist Promotion
(2024)The aim of this thesis is to research the way social media can help music artists get noticed and build their careers. In the last 10 years, social media has taken an increasingly bigger role in how artists promote their ...














