Theseus - Selaus asiasanan mukaan "neuromarketing"
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Analysis of Limbic® Types in Finnish Company X Compared to Germany
(2023)This thesis examines Finnish Company X’s new marketing tool, Limbic®, that could be used to divide its customer base into seven more defined groups. The necessity for this research came from the want to implement the same ... -
Creating Sensory Experiences for Customers
(2019)Building brands in the digital era, with thousands of advertisements being bombarded at us daily, makes it challenging for marketers and companies to create memorable brand experiences. Recently, the potential of utilizing ... -
Fundamentals of neuromarketing: an interdisciplinary field that changes how marketers understand consumers
(2021)Neuromarketing or consumer neuroscience has recently emerged as a supplement to existing marketing methods, thanks to the more widely available and advanced technologies that help probe consumers’ brains, such as neuroimaging ... -
Neuromarketing and its impact on Russian business
(2022)In the early stages of the development of psychology, scientists put forward the hypothesis that thinking does not depend only on the rational but predominantly occurs unconsciously. Thus, it was confirmed that people of ... -
Neuromarketing: Insights into the Consumer Brain and its Adaption to Brand Management
(2020)A central task of marketing science is the research of consumer behavior. By investigating the human black box, the consumer brain, the young discipline of neuroeconomics is searching for answers to marketing relevant ... -
Neuroscience as a Tool to Increase Customer Loyalty
(2020)This thesis aimed to explain and observe how neuroscience could be used in order to improve customer loyalty. To answer the research questions, the research focused on observing customers, employees and the customer loyalty ... -
Sensory Marketing in Luxury Industry : investigating the impact of senses on consumers purchasing intention
(2024)Marketing has become a crucial strategy for companies aiming to enhance customer experiences. Nowadays, standing out from the crowd is essential. Investing in new marketing strategies has become the new trend, particularly ... -
The Minds of Customers Through the Lens of Neuromarketing and Behavioral Sciences
(2023)The main goal of this thesis development work is to investigate how to utilize neuromarketing and behavioral sciences to improve and develop marketing strategies. The thesis explores what areas and methods need to be ... -
The Potential of Neuromarketing: studying the degree to which neuromarketing is applied across industrial sectors
(2023)Neuromarketing has revolutionized traditional marketing research by studying consumers' brains to understand their behavior better. Neuromarketing is an emerging discipline considered an innovation for marketing, and more ... -
The Role of Neuromarketing in Advancing Marketing's Understanding of Consumer Behavior and Choices
(2024)The purpose of this study was to investigate how neuromarketing is integrated in marketing practices and to evaluate its influence neuromarketing on emotional decision-making processes. The focus was on understanding ... -
The use of Neuromarketing technics for improving sustainable choices: case study of Sedas Plantekkøken Aps company
(2022)Neuromarketing is the term that stands for the application of neuroscience to marketing. This approach helps to find how our nervous system reacts to a variety of triggers that we have in our environment. The field has had ...










