Theseus - Selaus asiasanan mukaan "new media"
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A Study of Instagram’s Influence in Today’s Digital Era : The Influencer Phenomenon
(2021)As a consequence of the technological developments that society has faced in recent years, the way of communication has changed drastically between brands and consumers. Social media platforms have gained popularity and ... -
Business-to-business Digital Marketing Strategy: Case company X
(2020)The need for this thesis arises from the history and current situation of digital marketing in the commissioning company. The digital marketing has been separated marketing function that was rapidly organized when digital ... -
Digital Entertainment Market Analysis
(2022)The purpose of this thesis is to conduct market research on the digital entertainment industry and find out what has made this area of the entertainment business so successful. The main goal is to analyze the methods, ... -
Digital Marketing Plan: Gina Tricot Oy
(2021)The aim of this thesis is to develop a digital marketing plan for the case company in B2C context. The objective of the thesis is to find out what digital platforms/ tools work best for the case company to generate more ... -
European Convention of Human Rights and the Protection of Private Life, Freedom of Expression and Access to Information in a Digital Age
(2023)The thesis examines the case-law of the European Court of Human Rights (the ECtHR) concerning the rights to private life (Article 8) and the rights to freedom of expression and access to information (Article 10) on the ... -
Futures Research: The Application of VR and AR Emerging Technologies in New Media: Future of Immersive Visuals Online
(2019)Today, technologies form our relationships with information. Proper use of digital visualization tools influences brand-audience relationships. Virtual Reality (VR) and Augmented Reality (AR) technologies are developing ... -
How AR content can bring value to museums : concept design for an educational AR game about the fire of Tampere in 1865
(2021)As consumption and interaction culture is becoming more digitized, it has become important to museums to consider how they could update themselves and cater the digitally oriented demographic. Augmented reality is one of ... -
How do digital advertising campaigns via social media affect fans to attend sport events?
(2017)Social media have left their mark on every industry and have shaped how we talk and communicate with each other. In particular, in sports business, the reasons and effects of social media advertising on the marketing ... -
Humanisation of Media on Social Media
(2022)The study aimed to broadly discuss the humanisation of media to help media companies strategically face present and future digital challenges. Mass media delivered a one-way communication model that limited the interaction ... -
Impact of Covid-19 on Digital Marketing in Ghana: Opportunities and Challenges
(2022)Abstract The usage of digital marketing is prevalent in the digital age and has become an important ally for businesses. At the peak of COVID-19, digital marketing became one element of the “new normal” the world was ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Impact of Social Networks on Access to News among the French Generation Z Population
(2024)This thesis named “Impact of Social Networks on Access to News among the French Generation Z Population” examines the effects of social networks on Generation Z's access to information in France, in a global context where ... -
Improving social media marketing in Meta platforms by developing an industry-independent tool: A research-based development study for a digital advertising agency
(2023)This thesis is a research-based development study, focusing on improving social media marketing in Meta Platforms by introducing an industry-independent tool. The commissioner, an advertising agency, serves a diverse ... -
Marketing Strategy Analysis of Self-Media Companies. Case company: Chengdu HongJiang Culture Media Co., Ltd
(2022)With the innovation of technology, the form of media is also evolving. The way peoples communicate with each other has also changed. The emergence of self-media has provided a platform for people to obtain information and ... -
MEDAIA – Experimenting Open Innovation in the Media Field
Tampereen ammattikorkeakoulun julkaisuja. Sarja B. Raportteja (Tampereen ammattikorkeakoulu, 2017)The objective of the MEDAIA project was to develop open innovation in a media business and urban innovation context. This was to be achieved by carrying out 13 small-scale pilot projects, i.e. experiments, that demonstrate ... -
Money Making with Livestreaming Sport: a three-step model to livestreaming amateur sport
(2022)In this thesis I research how amateur sports organizations can utilize livestreaming as part of their financial strategy. The aim and purpose of this thesis is to explore the amateur sports organizations' possibilities for ... -
The merits of using digital platforms for marketing and creating awareness for a new product or service.
(2021)ABSTRACT Digital platforms have become useful tools in marketing and creating awareness for products or services. Unlike traditional media, digital platforms create a level field where businesses can thrive as they grow ... -
Visual Communication and Digital Media: Exploring the Science behind Visual Communication in Digital Age
(2022)This thesis research intends to explain the effects of visual communication and visual media on individuals, both on conscious and subconscious levels. We live in a highly visual world surrounded and triggered by visual ... -
Visualizer animation production : the process and benefits behind a modern music promotion tool
(2021)Animated music visualizers are a rapidly growing genre of motion graphics. Utilized on platforms such as YouTube and Spotify, visualizers are becoming a more popular way of adding promotional value to audio content without ...
















