Theseus - Selaus asiasanan mukaan "online advertising"
Viitteet 1-20 / 40
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A critical look at Affiliate Marketing in Vietnam
(2022)The remarkable development of e-commerce in Vietnam has encouraged a great number of large-scale, as well as small and medium-sized companies to continuingly enhance their digital marketing campaigns to take the leading ... -
Advertising, an efficient adaptable technology through time
(2021)Advertising has been created long time ago, for the first aim to give information. During its timeline, its goal has evolved and taken more place in our daily life, the number of ads and advertising agencies is still ... -
An analysis of the factors that influence consumers´ decision-making in online shopping : a study of Mantra Craft Store in Nepal
(2024)The thesis aims to study the factors that influence the customers decision-making in online shopping. With the growing number of internet users around the world and the increasing popularity of online shopping due its ... -
Analyzing the Impact of Personalized YouTube Ads on Vietnamese Gen Z Consumer Behavior
(2024)The background of this study focuses on understanding the dynamics of personalized YouTube ads and their influence on Vietnamese Gen Z consumer behavior. Recognizing the significance of digital platforms in shaping modern ... -
Answers to advertising avoidance of customers
(2013)The main goal of this research is to find evidence of the advertisements avoidance of the customers analyzing and discussing possible sustainable models that can solve that problem. These models can be used in the future ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Catching audience interest and creating brand benefits with sponsored content in online news media : case study Iltalehti & Alma Brand Studio
(2022)This thesis demonstrates a holistic view on sponsored content published and created in online news media by applying a case study method on a tabloid media Iltalehti which operates one of the most visited online news media ... -
Consumer Attitudes Towards Online Social Media Video Advertisements
(2023)In today’s digital online environment, social media has greatly influenced consumer purchasing habits leading them to spend more than they otherwise would despite record high inflation during the pandemic. Younger generations ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Creating a social media marketing strategy for Radisson Blu Plaza
(2024)Opinnäytetyön tavoitteena on luoda toimeksiantajalleni, Radisson Blu Plaza – hotellille sosiaalisen median markkinointistrategia. Sosiaalisen median alusta, Instagram toimii opinnäytetyön keskiössä. Tutkin Radisson Blu ... -
Customizing social media marketing to different social media platforms
(2021)In the ever-changing world of social media and social media marketing, the practices of it appear to be still lacking, especially on part of Finnish brands. This resulted in hypotheses being formed, aren’t there more ... -
Developing the Content Plan of a Digital Marketing Online Course Tailormade to Professional Brazilian Immigrant Women
(2022)The objective of this master thesis is to develop the content plan for a digital marketing online course, tailormade for professional Brazilian immigrant women in Portuguese. This thesis is an embedded instrumental case ... -
Development recommendations for online B2B marketing
(2011)The Internet is a fast changing environment of B2B marketing. The trends and rules of online marketing may vary considerably within a short time period. This thesis is made to give the commissioner information about online ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital Advertising Strategy for a Local B2C Fitness Company in Finland. Case Company: MyEMS Oy
(2022)Digital marketing has created new opportunities for companies to advertise themselves. Depending on the size and characteristics of the companies, they face various challenges when marketing and advertising. Finding the ... -
Digital Marketing Methods for Promotion of HAMK UAS on the Russian Internet
(2020)This Bachelor Thesis considers digital marketing methods applicable on the Russian Internet (Runet). The thesis covers theoretical aspects of digital marketing methods as well as a practical part including the project of ... -
Digital Marketing Plan for Oy Vaasan Vihannes
(2020)The aim of the thesis was to formulate a digital marketing plan for the Oy Vaasan Vihannes from a business-to-business perspective. The thesis's main objective was to discover what type of digital marketing tools to acquire ... -
Digital marketing services research to support Eniro Finland sales team
(2020)This thesis was commissioned by Oy Eniro Finland Ab. Eniro is best known from being one of two major directory services in Finland for past decades and is easily recognized and related to with the number 0100100. Eniro has ... -
Digital Promotion Tools for Online Marketplaces: Ozon case
(2022)The purpose of the study was to analyse an effectiveness of digital promotion tools used by marketplaces, especially Ozon. The motivation for this thesis was an active development of online sales in the global market in ... -
Effective use of Social Media marketing for B2B IT companies
(2023)This Bachelor thesis explores the effective use of social media marketing for B2B IT companies. The purpose of this study is to discover how B2B IT agencies can successfully use social media to enhance their advertising ... -
Effectiveness of Social Media Advertising on Brand Awareness
(2023)This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the ... -
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group). The ... -
Google ads vs Facebook ads
(2022)Google ads or Facebook ads? Which platform would be better for a webdeveloping company's marketing campaign? In order to answer this question, the researcher ran a similar ad on Facebook and Google ads, so that it could ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad















