Theseus - Selaus asiasanan mukaan "parasocial interactions"
Viitteet 1-1 / 1
-
How to grow a successful celebrity-focused brand: Moving beyond conventional branding theory to create brands that connect with consumers.
(2019)The purposes of this thesis are to present and debate about the viability of existing theories on how to grow a brand that it is built around a celebrity’s image. This research seeks to verify, based on the experience of ...
