Theseus - Selaus asiasanan mukaan "purchase decisions"
Viitteet 1-11 / 11
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Application of Digital Technologies in Procurement: An Analysis based on the Three-Level Model
(2021)Digitisation has accompanied procurement for quite a while; after the waves of e-procurement, procurement 4.0 is in the starting blocks. The expectations and efficiency gains are enormous; however, many companies continue ... -
Consumer behavior focusing on willingness to prefer ecological choices : buyer's attitudes and motivation towards plant-based options
(2023)The topic of this quantitative research was consumer behavior and what affects individual’s willingness for purchasing plant-based protein products in Finland. Consumer behavior stands for purchasing, consumption and ... -
Consumer behaviour survey; Factors affecting consumer’s wine purchasing decision in a restaurant
(2019)The main purpose of this thesis was to conduct a consumer behaviour survey for the case company Wihuri Wine Academy. The overall objective was to study and understand the consumers wine purchasing decision and what factors ... -
Crafting Consumer Cravings: Uncovering the Influence of Labelling and Packaging in the Craft Beer Scene : A Study on the Influence of Craft Beer Packaging and Labelling on Consumer Preferences During the Buying Decision Process
(2024)Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, ... -
Effect of Eco-friendliness on Purchase Decision of Cosmetic Products
(2020)Climate change is a significant threat to our planet and consumers are ready to take action to decrease the effect of it. Many consumers have chosen to change their consuming habits to a more sustainable direction. This ... -
Factors affecting apartment buying decision of middle-income people in Dhaka, Bangladesh : From the perspective of COVID-19-led economic situation
(2020)This research aimed at exploring the factors which affect apartment buying decisions of middle-income people in Dhaka, Bangladesh. The research also aimed at investigating the impact of COVID-19-led economic situation on ... -
Factors influencing purchase decision on Instagram. Case: South Korean medical tourism enterprise.
(2021)The primary purpose of this thesis was to find factors that influence purchase decisions on social commerce. Besides that, additional research objectives were supposed to clarify factors that influence purchase decisions, ... -
Influence of music in advertising on consumer attitude and purchase intention: The effect of an international and local music on the Finnish audience
(2020)Musiikki on ollut tärkeä osa mainoksia jo vuosikymmenten ajan. Yritykset käyttävät musiikkia mainoksissaan saavuttaakseen asiakkaan kiinnostuksen, luodakseen tunteita sekä yksinkertaisesti – tehdäkseen mainoksesta ... -
Product Design that Supports Purchase Decisions: a Marketing Perspective for Designers
(2020)In the exceptional year of 2020 with turbulent business to business conditions, this study uncovers how the buyer’s needs can be factored into digital product design. Key findings function as a basis to adapt a product and ... -
The Effects of Video Game Industry Controversies on Young Adults’ Purchase Intentions
(2023)The aim of this research-based thesis is to investigate and draw conclusions upon the effects of views of video game industry controversies on consumers’, in this case young adults’ aged 18-30, purchase intentions. The ... -
The use of visual assets in engaging candy shoppers
(2023)This thesis scrutinizes how the visual appearance of confectionery brands should be managed in the in-store environment to ensure maximum potential to influence a purchase decision. Commissioner was confectionery company ...










