Theseus - Selaus asiasanan mukaan "search engine marketing"
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A Case Study for improving a Travel’s Company Digital Marketing activities
(2021)The rapid growth of the online travel industry and the travel purchasing behavior of consumers requires a new way for managing the increasing number and quality of tourism traffic. Undoubtedly, with the exponential growth ... -
B2B Digital Marketing Plan Case: Kelosound Oy
(2024)This project-based bachelor’s thesis discusses Business-to-business digital advertising for the case company. The primary objective of the study was to make a Business-to-business digital marketing plan for Kelosound Oy, ... -
Data Driven Optimization for Digital Recruitment Marketing: A Pilot Study
(2020)PHZ Full Stack Oy is an IT-consulting organization, which has ongoing recruits for projects. PHZ Full Stack uses multiple different digital channels for recruitment. The objective of the thesis is to optimize the recruitment ... -
Developing digital marketing to acquire new B2B customers
(2022)The goal of the thesis is to create recommendations for B2B digital marketing develop-ment from the standpoint of customer acquisition for the case company Austrian Aerosol GmbH, which supplies RSL Fire aerosol fire ... -
Development recommendations for online B2B marketing
(2011)The Internet is a fast changing environment of B2B marketing. The trends and rules of online marketing may vary considerably within a short time period. This thesis is made to give the commissioner information about online ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital Marketing Plan for Saleduck
(2019)This Bachelor’s thesis analyses and examines selected digital marketing tactics of a case company called Saleduck. The overall objective is to design a digital marketing plan for the case company, which would help the ... -
Digital Marketing Plan for the Case Company "Thien Thuong Trading - Manufacturing Co., Ltd"
(2021)This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and ... -
Digital marketing strategy for Junamajoitus Haukka
(2022)This thesis aims to create a digital marketing plan for Junamajoitus Haukka for its seasonal train accommodation business service named Tuuri Train Station. Junamajoitus Haukka has commissioned this thesis to identify ... -
Effects of online marketing on business profitability in the retail industry and Identify effective marketing strategy in the Age of digital transformation in Finland
(2024)There are several sectors of business where digitalization has been beneficial for companies. The goal of this survey-based on study was an exploration of the benefits and drawbacks of digitalization on business profitability ... -
Enhancing the Digital Presence: a Study on Best Practices in Search Engine Optimization for Vaasa University of Applied Sciences
(2023)The aim of this thesis is to study the visibility of Vaasa University of Applied science in search engines and provide a guide on how to improve their practices. Search Engine Optimization (SEO) is a technique used to ... -
Establishing a Digital Marketing Strategy for a Company
(2023)The main purpose of this study is to examine and characterize key digital marketing elements. The second goal is to establish a digital marketing strategy for a company. Digital marketing plays a significant role in the ... -
Establishing a SEO Strategy: the Case of Camping Sinervä
(2022)This research observed the current situation of the Camping Sinervä’s website and the purpose was to give the commissioner ideas on how to develop the website in a search engine optimization (SEO) friendly way. Because the ... -
From traditional marketing to digital marketing : Digital Sign Media Ltd
(2023)The purpose of marketing in the development of businesses has been essential for a long time. People in the industry used to spread the word about their products and services by making billboards, banners, pamphlets, etc., ... -
Google Ads Search Engine Marketing. Starter's Guide for Companies.
(2022)In the 21st century, digital marketing has become one of the most important ways for companies to promote their products and services. The largest digital marketing provider measured by digital ad expenditure in 2021 was ... -
How Kainuu can improve its online tourism marketing for international visitors : Customer acquisition through SEO
(2021)This thesis is a research in the online marketing of the region Kainuu, in Finland. Done as a qualitative research, the main focus is on finding how the region fares in the field of online tourism marketing and why ... -
Implementation of digital marketing in a business
(2023)This Bachelor thesis subjects is the implementation of Digital Marketing in a business for Miniprix market. This thesis being based on a project has an objective which is to create a set of Digital Marketing tools for the ... -
Improving Digital Marketing for Attracting the Target Customer Segments
(2022)The thesis focused on improving existing digital marketing practices for better attracting target customers for a small healthcare company. This need arose due to the company’s wish to attract more customers and explore ... -
Improving Digital Marketing Strategy: The Impact of Digital Analytics
(2023)Abstract Author(s): Preston Edo Omorogbe Title of the Publication: Improving Digital Marketing Strategy: The Impact of Digital Analytics Degree Title: Bachelor's Degree in International Business. Keywords: digital, ... -
Improving the search engine visibility for a micro business with a limited budget
(2024)This thesis is a case study about search engine optimization for a small renovations company with a limited budget. the main objective is to develop a plan to increase the search engine rankings for said company, and to ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Inhouse vs outsourcing digital marketing to B2B customers for a company operating in the industry of oil refining and marketing. Case Company: X
(2021)This research-oriented bachelor’s thesis goal is to provide insightful information for Case Company X regarding digital marketing, specifically in terms of in-housing and outsourcing. The objective is to give Case Company ...

















