Theseus - Selaus asiasanan mukaan "segmentation"
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Advertising To LGBTQ+ : Case company : H&M
(2020)This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ... -
Analysing Nordcloud's Email Campaigns: Strategies for Enhanced Effectiveness
(2024)In the constantly evolving digital landscape, efficient email marketing serves as a fundamental element for engaging customers and achieving brand visibility. This paper delves into a detailed examination of Nordcloud's ... -
Analysis of Limbic® Types in Finnish Company X Compared to Germany
(2023)This thesis examines Finnish Company X’s new marketing tool, Limbic®, that could be used to divide its customer base into seven more defined groups. The necessity for this research came from the want to implement the same ... -
Consumer segmentation and product distribution channels : case Rehome
(2020)The thesis is concerned with the Rehome project, a project based on LAB University of Applied Sciences, Finland. The sole purpose of the thesis was to find the segments of potential customers for the furniture products of ... -
Creating a Market Segmentation Framework for a Case Company
(2020)Tämän opinnäytetyön tavoitteena oli luoda markkinasegmentointi-viitekehys liittyen kohdeyrityksen pölymittarin myymiseen. Kohdeyrityksen haasteena oli, että kohdetuotteen myyntitulot olivat olleet pettymys, ottaen huomioon ... -
Creating effective product segmentation for Kahvikivi
(2020)Tämän opinnäytetyön tarkoituksena on luoda toimeksiantajayritykselle, Kahvikivi Oylle, suunnitelma ja ohjeistus tuotesegmentointia varten. Tuotesegmentointi on nuori ala, ja toimeksiantajayritys toivoo käyttävänsä sitä ... -
Cultivating Success: Strategies for Navigating Challenges and The Marketing Promotion of a Beverage Start-up Company
(2024)This thesis presents a comprehensive study on the dynamic landscape of the beverage industry, with a focus on formulating a strategic plan for Camarass Cashew juice to thrive in the market. The research objectives include ... -
Customer segmentation and customer profiles using VPC for Soluto Oy
(2021)This thesis was conducted for Soluto Oy because they had not done barely any segmentation of their customers before. Soluto wished to expand their business to a new market area, Tampere, but did not know where to start. ... -
Customer segmentation in airlines strategic network planning
(2022)This research is aimed at analyzing the current level of customer segmentation data, used by airlines to complete strategic network planning processes. Rapid recovery of airlines passenger traffic leads to a great change ... -
Data analytics applied in customer relationship management in field of segmentation, retention in start-ups
(2021)The research aims to figure out the ways data analytics applied in customer relationship management; especially in the field of segmentation and retention in start-ups. Furthermore, the research also focuses on the benefits ... -
Determination of a B2B marketing strategy: marketing mix
(2023)The research focused on exploring of the Belgian agricultural market where market segmentation, segment evaluation and targeting, as competitive landscape positioning will be conducted to provide a solid base for further ... -
Developing a brand awareness strategy for Kitty’s Milkshake Bar through storytelling
(2022)This thesis concentrates on using storytelling as a tool to create brand awareness for Kitty’s Milkshake Bar the writer’s own company and brand. The company is explained as to why the thesis topic is relevant and how the ... -
Developing a GTM Product Strategy for B2B Marketplace Networking Software
(2024)The purpose of this study was to develop and propose a comprehensive Go-to-market (GTM) product strategy for the digital innovative networking software of the case company. The strategy focuses on improving elements of ... -
DIGITAL MARKETING STRATEGY DEVELOPMENT FOR SUMASHOP
(2023)The rise of e-commerce has transformed the way consumers shop, forcing companies to adapt their marketing strategies to remain competitive. Sumashop, an online store owned by Suomen Pelikauppa Oy, has identified attracting ... -
Digital marketing strategy: a case study of a Finnish clothing company
(2024)Tämän opinnäytetyön tavoitteena on kehittää digitaalisen markkinoinnin strategia ja brändiohjeet tapausyritykselle, Pieces to Pieces Oy:lle. Vastaperustettu suomalainen streetwear-vaateyritys perustettiin syyskuussa 2023, ... -
Enhancing product development and marketing strategy for CalevaLAB : a design thinking approach
(2023)This thesis endeavors to enhance CalevaLAB’s product development and marketing Strategy through the lens of design thinking. The main points of this research are to evaluate CalevaLAB’s existing business model and customer ... -
Exploring Strategies For Acquiring And Retaining Long-Term Customer Relationships In The Online Gambling Industry
(2023)The purpose of this thesis was to analyze the online gambling industry, find out what is online gambling by considering its definition and segmentations, figure out the business creation in the industry, and then describe ... -
How to improve customer engagement by Email Marketing.
(2020)The goal of this research was to investigate whether the marketing channel that the case company is using was suitable for them or not. Moreover, the aim was giving suggestions and recommendations on how they can improve ... -
Identifying a target market for the product called “My Inner Garden” from a B2C point of view
(2023)The thesis is commissioned by Monika Owczarek (M.Sc.), who is the person that created a product called “My Inner Garden”. This research aims at defining the product’s target market and help M. Owczarek bring the product ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Importance of Market Segmentation in New Markets: Southwestern Consulting’s Entry into the Finnish Market
(2023)Southwestern Consulting on yhdysvaltalainen konsultointiyritys, joka on saapunut Suomeen viime vuosien aikana. Southwestern Consultingin ongelmana on kuitenkin ollut se, että tarpeeksi moni suomalainen yritys ei tiedä tai ...

















