Theseus - Selaus asiasanan mukaan "visual communication"
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Beyond words : investigating the role of visuals in enhancing communication in ECEC setting
(2024)This development thesis examined the theory and benefits of using visual aids in early childhood education settings. The theoretical study showed that visuals facilitate communication, thus fostering inclusivity and ... -
Brand Experience in China: Kemira Brand Localisation
(2023)Opinnäytetyön tarkoituksena oli tutkia brändikokemuksen (brand experience) ja visuaalisen tarinankerronnan roolia b-to-b-brändin lokalisoinnissa. Opinnäytetyö tarkastelee yrityksen eri brändielementtien lokalisointia ja ... -
Breaking Character : lettering-illustration as a descriptor of mental qualities in movie props
(2024)The subject of this thesis was lettering-based illustrations. The illustrations were made to support the story of Stephen King’s novel The Waste Lands in an imaginary movie adaptation as graphic props. The work was centered ... -
Climate change communication for enhanced urban resilience : communicating urban heat stress through visual narratives
(2023)Climate change communication has become the buzzword of the day. It has caught the attention of researchers, practitioners and change-makers. The climate communication discourse has been dominated by ‘information-deficit’ ... -
Colour theory in moving picture media
(2023)The purpose of this thesis was to collect information on how the subconscious emotional connection to colour is used in moving picture media. This was done by analysing past articles and research on colour theory and ... -
COMMUNICATION IN A GAME DEVELOPMENT TEAM: WHAT 3D ARTISTS WANT TO SEE IN A VISUAL COMMUNICATION OF GAME ASSET
(2022)Sometimes lack of knowledge of what the 3D artist needs to see causes unnecessary relapses and bottlenecks which slow down the game production. The main objective of the thesis was to create general guidelines for communicating ... -
Creating art pipelines : art style development model for mobile games
(2024)The objective of this thesis was to develop methods for identifying art styles, which can be used when creating art style identity for a game or a game studio. The relationship between various art styles and game genres ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Creating Impactful Brand Guidelines for JCI Havis Amanda.
(2022)Non-governmental organizations support society by creating opportunities for education, advocacy, and networking. By applying business logic to their strategy, these organizations can increase their impact. One element of ... -
Designing marketing communications for visually impaired customers
(2021)This thesis deals with communicating with visual marketing and graphic design for sensory impaired audience. Sensory impaired in this thesis are limited to the visually impaired and color-blind customers. Important subjects ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Designing signage to aid wayfinding : case IKEA
(2024)The goal of this thesis was to gather information on wayfinding and environmental graphic design and then to use that knowledge as a base for designing outdoor signage for IKEA Oy. The theoretical section of the thesis ... -
Designing visual marketing through lens of sustainable tourism
(2024)Pollution caused by tourism is one of the crucial aspects in preservation of the environment. Laavu is a tourism medium set out to reach their target audience with social media marketing while promoting sustainable tourism ... -
Digital tools and artificial intelligence in concept art
(2022)Concept art is a form of visual communication to express ideas and designs. In the video game industry and production pipeline, it is meant to solve the early design puzzles for other visual artists such as 3D modelers, ... -
Fake it till you make it: envisioning the end product with design artefacts
(2019)Design practice and research increasingly invites various stakeholders to contribute to the design process. Generative practices are widely adopted to guide collaborative activities. In the discourse of creative collaboration, ... -
Globalization of visual media in marketing : the impact of immigration in marketing media in Finland
(2024)This thesis explores the impact of immigration on the visual language used in marketing media in Finland, focusing on how different demographic groups perceive and interpret visual elements in advertisements. The study ... -
How to Enhance Your Game with Visual Style Choices
(2022)Tämä tutkielma käsittelee 3D-pelien taidetyylejä ja tutkii miten ne vaikuttavat pelien menestykseen. Lukija pääsee tutustumaan suunnitteluperiaatteisiin ja -käytäntöihin, jotka ovat jokaisen mieleenpainuvan visuaalisen ... -
How User-generated Content Can Improve Visual Brand Communication on Social Media
(2020)The study aims to analyze the difference in performance between two types of visual content that companies may use in their brand communication – user-generated content and stock images. This research provides insights ... -
Impact of still advertisements in advancing the notion of body image among adolescents : a multimodal discourse analysis
(2023)Advertisements are multimodal texts. They have the potential to achieve a vast and diverse viewership through diverse media channels, thereby enabling precision targeting of specific customer segments such as adolescents ... -
Instagram as a visual marketing tool for a restaurant
(2021)The main goal of the thesis is to promote the Kasarmina restaurant via social media. In order to achieve this goal, the following objectives were set: analyze different types of marketing; review visual marketing and visual ... -
Next level scuba education materials : balancing aesthetics and effectiveness in printed teaching boards
(2023)This thesis will discuss creating effective and visually pleasing, on-brand printed education materials through a project for a scuba diving agency. As a result, two teaching boards, created used to support for two different ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Perceptions of Online photos - a focus group study with young consumers
(2021)The purpose of this study is to identify young consumers’ (18-26 years of age) perceptions of product photos on online platforms such as Instagram. In this thesis, the main focus is to identify what are the elements of a ...
















