Theseus - Selaus asiasanan mukaan "ylellisyystavarat"
Viitteet 1-9 / 9
-
DEVELOPING FINNISH CONFECTIONERY IN CHINA THROUGH THE LUXURY STRATEGY : Case: Fazer Group (Chocolate)
(Vaasan ammattikorkeakoulu, 2012)As globalization is proceeding rapidly today, China is growing into a powerful player due to its great consuming capability and huge potential for development. A good business environment has been created for foreign ... -
International Fur Trade : Trends, Challenges, Prospects
(Metropolia Ammattikorkeakoulu, 2013)During the past ten years, international fur trade has been on an upturn – markets, sales volumes and prices have been growing drastically. Certification and labelling programs, animal welfare projects, ever-changing fashion ... -
Luksuksen anatomia : miten luksus toteutuu Singaporen luksusliikkeissä
(Metropolia Ammattikorkeakoulu, 2010)Tutkimuksen päätavoitteena oli selvittää, mitä luksus on ja millaisia odotuksia ja asenteita se herättää kuluttajissaan. Lisäksi selvitettiin luksuskuluttajien kulutustottumuksia, luksusmarkkinoiden tilaa, luksustrendejä ... -
Luxury Market in China
(Metropolia Ammattikorkeakoulu, 2011)With the rapid development of China's economy, the level of capital income is expanding significantly. The size of the rich population in China is becoming larger than ever. At the same time, the luxury market of China is ... -
Lyxvarumärke i samband med Instagram : En studie om unga konsumenters uppfattning
(Yrkeshögskolan Novia, 2016)Sociala medier är ett relativt nytt område för lyxvarumärken och avviker från deras traditionella sätt att kommunicera. Den ökande betydelsen av sociala medier har också medfört stora förändringar på kommunikationen. ... -
Market research on luxury e-business in China
(Oulun seudun ammattikorkeakoulu, 2012)The thesis aims to gain an understanding of situation of luxury goods e-market in China. Meanwhile, based on commissioner's research objective, the scope of this study is particularly focus on advantage and disadvantage ... -
MARKETING STRATEGY OF CHINESES DOMESTIC LUXURY BRAND : ——Case Company: Kweichow Moutai
(Vaasan ammattikorkeakoulu, 2014)The global luxury market totaled $217 billion with a breakthrough in 2013. Meanwhile, Chinese luxury consumption has reached $102 billion in total, which means that the Chinese bought 47% of the world's luxury goods and ... -
Mistä kuluttajat maksavat luksushiuskosmetiikassa?
(2021)Opinnäytetyön tarkoitus oli selvittää, mistä kuluttajat ovat valmiita maksamaan luksushiuskosmetiikassa. Työn tavoitteena oli antaa hiusalalla toimivalle yritykselle hyvä tietopohja luksuksesta sekä löytää vastaus ... -
The Motivation of The Chinese Tourists Buying Luxury Goods in Europe
(Vaasan ammattikorkeakoulu, 2014)According to statistics reported by World Luxury Association (WLA), during the Spring Festival of seven days for the Chinese people, they have spent 67 billion dollars outside of China on buying luxury goods. It is an 18.8% ...







