Haku
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Opportunities for accommodation industry to improve the customer journey for leisure solo travellers
(2020)
The objectives of the study were to understand the solo travellers as a market segment for the accommodation industry and to find opportunities for accommodation industry to improve the customer journey for leisure single ...
Financial planning for a short-term accommodation rental company
(2020)
This thesis project was a financial feasibility study that focused on an investigation of revenue and profit estimations for the start-up phase of a projected case company. The case company provides short-term vacation ...
Designing compelling accommodationscapes: Testing a framework in a rural context
(SAGE Publications, 2020)
Well-designed experiencescapes are deemed a key factor in the marketing of tourist experiences aiming at positive tourists’ responses. However, this aspect has been underrepresented in empirical research focused on ...


