Haku

The aim of the thesis was to explore brand management in the E-sports industry. The primary objectives were to identify key branding principles, evaluate their application in the E-sports context, and provide recommendations ...

Considering how self-aware and selective today's consumers are about their purchases, it is critical to com-prehend all the different aspects affecting their purchasing behaviour. It is important to keep in mind that ...

This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental ...

The aim of the thesis was to explore the social media engagement and partnership-building strategies used by KuPS Football Club. For teams such as KuPS, looking to increase revenue streams and fan interaction, it is ...

This thesis dove inside the interesting world of live streaming on Twitch.tv and the possibility of making it a career. Live streaming is a relatively new social media phenomenon at least to majority of social media users. ...

The main objective of this thesis is to produce development ideas for commissioning company, Monochrome, on how to create efficient and functional TikTok influencer marketing. The use of social media is commonplace, as is ...

Tertiary institutions in Finland are making efforts to internationalize their study programs. The implication of this is that these institutions would need to market these institutions and course curriculum to international ...

In the last 20 years, the digital environment has improved and affected the process of marketing in most lines of industry. The marketing process has moved into online mode with the help of modern technologies. Moreover, ...

This thesis took a dive into the vast world of social media to discover how football clubs utilize it as a tool for marketing purposes. Social media environment evolves and changes rapidly, and that is why new researches ...

This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...