Haku

The aim of the thesis was to explore brand management in the E-sports industry. The primary objectives were to identify key branding principles, evaluate their application in the E-sports context, and provide recommendations ...

The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...

This Bachelor’s thesis was commissioned by Kuopion Moottorikerho Ry. The aim was to study the current state of the brand, and the objective of this study was to create practical solutions for enhancing the current brand ...

In an environment of increasing business competition, brand marketing has become an unavoidable choice for the Hanfu industry to gain a competitive edge. The objective of the present thesis was to create a new brand marketing ...

This thesis is a study of internationalization in the small home appliance industry. The aim was to provide Joyoung, a company considering internationalization, with a framework for brand internationalization. Also study ...

The aim of this thesis was to discover the basics of branding and its components. Furthermore, the purpose was to employ branding elements in the event management field. The investigation was made for new com-panies to ...

Bringing a brand vision to life through efficient brand implementation efforts that support the delivery of a brand promise is crucial to creating a strong brand. The objective of the thesis was to find out if conducted ...

The thesis focuses on development of employer image and its effect on the case company’s talent acquisition. The objective was to examine if FinVector Oy’s activities towards developing a more significant employer image ...