Haku

This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental ...

The study aimed to investigate the impact of digital media communication on young women's self-esteem. Businesses and brands use digital media to communicate with their target audience and potentially convert them into ...

The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...

In the last 20 years, the digital environment has improved and affected the process of marketing in most lines of industry. The marketing process has moved into online mode with the help of modern technologies. Moreover, ...

This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...

The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...

This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the ...

In the 21st century, digital marketing has become one of the most important ways for companies to promote their products and services. The largest digital marketing provider measured by digital ad expenditure in 2021 was ...

This study was commissioned by RBL Labs, a game studio that designs and releases games about Non-fungible token (NFT). While the company is active on some digital channels, it does not have a long-term social media strategy. ...