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Instagram and TikTok Marketing Gorkha International Travels and Treks
(2024)
The thesis title is Instagram and TikTok Marketing- Gorkha International Travels and Treks. The main objective of the thesis is to provide advertising and marketing through Instagram and TikTok about the company to the particular client who...
Social Media Marketing Strategies for Boutique Hotels
(2024)
The sector of hospitality, especially boutique hotels, faces of potential challenges when speaking of marketing and engaging with customers in the digital age. This thesis navigates the use of social media marketing strategies to boost...
Online Marketing For The Event Company “Producer Center Fashion Style”
(2024)
Online marketing is essential for business these days. This area of marketing, including social media marketing, has been studied in this thesis. The purpose of this thesis was to improve online marketing and set up a page on a social network...
Marketing plan for Darklewear
(2024)
This thesis goes through basic marketing principles and the theory which goes with them. The case company is Darklewear, a company that sells sunglasses online but also from door to door. The author of this thesis did the practical training...
Event marketing on social media : Case Länsirannikon Konepäivät 2023
(2024)
The objective of this thesis was to create a marketing plan for an event. The commissioner had no existing plan and had very minimal social media presence in general, which lead to the proposal of this thesis on their ...
The Impact of Instagram Influencers on Customer Purchasing Decision for Beauty Products
(2023)
of this thesis is to find out how the users of Instagram feel about the influencers, and does they influence on their buying behaviour and what are the reasons users follow beauty influencers in general. The study was concentrating only for Instagram users...
Impact of branding & social media marketing in the digital era: Sports apparel brands
(2023)
to the research questions, starts with the theoretical part of the thesis, that focuses on providing theoretical data and explanations of the important basics within both subjects, that guide the structuring of a successful digital branding and marketing strategy...
Parasocial relationships between businesses and customers as a way of marketing : differences between three companies that implement it
(2023)
Developing marketing strategies that are current and unique is increasingly important in the constantly developing social media marketing world. One of the solutions is implementing a parasocial marketing strategy, something ...
An in-depth study on how to develop marketing activities and customer relationships : Case: Upgraded ry
(2023)
This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern at Upgraded ry...
Outbound Client Acquisition Methods for Advertising Agency
(2023)
The purpose of this thesis was to identify methods to find potential customers for the case company which is an advertising agency. Besides just identifying the methods, the author also selected the most suitable way of contact for each...







