Haku

Inspired by the diversification of increasingly expressive packaging designs in the craft beer market, this thesis aimed to study the implications of packaging and labelling on consumer behaviours within this niche, popularised in recent years...

Online marketing is essential for business these days. This area of marketing, including social media marketing, has been studied in this thesis. The purpose of this thesis was to improve online marketing and set up a page on a social network...

Although coffee is the most popular hot drink in Finland, tea still has a development trend in Finnish culture, especially in the context of increasing consumer demand for natural, organic and healthy products. The purpose of this thesis...

Given the growing concerns about global warming and environmental concerns this thesis looked into the growing trend of second-hand clothing consumption among young Finns as a sustainable alternative to fast fashion with-in the framework of circular...

This thesis researches the history and marketing of unisex clothes and the best ways to approach the style in which it should be handled. The idea originated from the authors own life experience and changing attitudes around the world to meet...

The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The video game industry is one...

The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities to improve the use of AI...

of this thesis is to find out how the users of Instagram feel about the influencers, and does they influence on their buying behaviour and what are the reasons users follow beauty influencers in general. The study was concentrating only for Instagram users...

The Thesis is for case company Itämarket. It is Asian grocery shop at Rau-ma centrum. It sells food items from countries like Turkey, China, Vietnam, Japan, Sri Lanka, Thailand, India etc. Most of the regular customers are from the same countries...

This thesis seeks to understand the position and relevance of Chinese consumer behavior and how it affects the Chinese pet food market, by examining four factors of consumer behavior. The purpose of this thesis is also to determine the business...