Haku
Viitteet 1211-1220 / 2259
Managing Last Time Buy components
(Metropolia Ammattikorkeakoulu, 2017)
Component obsolescence is a topic that became important because of the need for innovation and frequent technological changes. The significance of the topic varies across industries and types of products. Companies that ...
Analysing and Improving the Sales Strategy and Process
(Metropolia Ammattikorkeakoulu, 2017)
In this thesis the intention is to identify and analyze the sales strategy and sales process of Robert Bosch Oy, which is a subsidiary of the multinational Robert Bosch GmbH. This thesis focuses on the mobility solutions ...
Supplier Relationship Management in the Aviation Industry of Finland : Case: Helsinki Airport
(Metropolia Ammattikorkeakoulu, 2017)
The rapid globalisation of worldwide economies, stiff competitive market places, and proactive shareholders has pressed organisations and businesses to reinvent the wheel when it comes to doing business. Currently, the ...
What is the Impact of the Cosmetic Industry in the West on Caucasian Female Consumer Wellbeing?
(Metropolia Ammattikorkeakoulu, 2017)
This study explores the impact that cosmetics have on female well-being regarding psychological, physical, social, career and education aspects. In the western world, cosmetic products are not only accepted, but are also ...
The Benefit of Targeting Trending Niche Marketing Segments and Re-positioning of a Company : Choosing the winning marketing strategies for Reebok
(Metropolia Ammattikorkeakoulu, 2016)
This thesis will discuss different phases of Reebok’s development and study the underlying causes. The thesis will seek to understand which factors of strategic marketing made the company a market leader in the late 1980s ...
Engaging luxury consumers in social media : Does active consumer engagement influence brand image?
(Metropolia Ammattikorkeakoulu, 2017)
This study aimed to investigate the effects of active consumer engagement within social media based brand communities on the brand image and luxury consumers’ desire to pur-chase luxury goods. The purpose of this study was ...
Reducing the Failure Rate of SMEs : Comparative Analysis of Excellence Management Systems: Six Sigma and Lean Start-up
(Metropolia Ammattikorkeakoulu, 2017)
The purpose of the thesis was to identify a comprehensive list of factors, helping SMEs at early stage to survive and grow through innovation. In the developed world the failure rate of start-ups varies from 70% to 90%, ...
Outsourcing Logistic and Supply Chain : Effects on small & medium size enterprises
(Metropolia Ammattikorkeakoulu, 2014)
Outsourcing is an act of transferring company’s activities or business processes to third party provider. Almost all business processes can be outsourced, from simple payroll to manufacturing and everything between. Logistics ...
Customer acquisition in the context of Digital Marketing: Statbeat business case
(Metropolia Ammattikorkeakoulu, 2014)
Statbeat, a subsidiary of Fast Monkeys Oy, is an organization that has created an online sports team communication tool. The purpose of this study was to analyze Statbeat Oy, customer acquisition efforts.
Another aim was ...
Missing in Action, a Clear Value Proposition: The Dilution of the Department Store Concept and its Impact on Customer Loyalty
(Metropolia Ammattikorkeakoulu, 2017)
This research is examining the customer loyalty towards department stores today when the major European upscale department stores are adapting a new store-within-a-store concept arrangement. Different features of a retail ...









