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Consumer Psychology : The Driving forces behind consumers’ buying behaviour and its impacts
(Metropolia Ammattikorkeakoulu, 2018)
Selling, buying, marketing and thinking about money has become a very central force in today’s society. Most people use money to purchase something almost daily and money is an important factor in the decision-making ...
Managerial Aspects of Business Intelligence Implementation
(Metropolia Ammattikorkeakoulu, 2012)
In the modern conditions of the dynamic and rapidly changing business environment organizations pursue goals to improve their adaptation capabilities and increase the efficiency of their decision-making process. Due to ...
CRM start-up: how to survive and flourish in highly competitive CRM marketplace with a lean strategy? : Case study: LiiD
(Metropolia Ammattikorkeakoulu, 2018)
The purpose of this thesis, as the title indicates, is about finding possible areas of improvements and strategy following the Lean Start-Up methodology, for a Finnish start-up that works in the CRM market. The case study ...
The viability of cryptocurrency in relation to the response of financial institutions and governments
(Metropolia Ammattikorkeakoulu, 2018)
Cryptocurrencies represent an alternative method of managing todays financial world. Operating in the block chain network, these alternative methods of finance provide disintermediation in a digital world where all users ...
Aligning Operations and Marketing Processes from the Information Flow Perspective
(Metropolia Ammattikorkeakoulu, 2018)
This Thesis focuses on aligning the Operations and Marketing processes from the information flow perspective. Due to a recent change in ownership and a change in ERP, people and processes have changed and the information ...
Improving Supply Chain Management at Unilever Vietnam
(Metropolia Ammattikorkeakoulu, 2018)
Vietnamese FMCG market is getting increasingly volatile because of the rapid economic development of Vietnam. Unilever Vietnam therefore needs to improve its supply chain operations to reduce the uncertainty of demand.
The ...
Women Working in Finland: Experiences of Discrimination in the Workplace and in Recruitment
(Metropolia Ammattikorkeakoulu, 2019)
This research is about the women’s experiences of discrimination in the workplace and in recruitment situations in Finland. The research was executed as a survey, which used quantitative and qualitative research methods. ...
Turning Cultural Differences into Sustainable Competitive Advantage
(Metropolia Ammattikorkeakoulu, 2019)
As we approach world that is getting more and more smaller, compact and the mentality is almost “one culture fits all”. People are working in increasingly amount in more international environment, in work or personal life. ...
Optimization of invoice handling at accounts payable
(Metropolia Ammattikorkeakoulu, 2018)
This Bachelor’s Thesis investigates incoming invoice handling at accounts payable. The case company, BoXshipping AB, presents itself as an international logistics service provider, which operates worldwide. Invoice handling ...
Motivation for Corporate Social Responsibility (CSR) Practices: A Study of Five Finnish Apparel Brands
(Metropolia Ammattikorkeakoulu, 2018)
The aim of this study was to find out the motivation behind CSR activities of Finnish apparel brands. The study also aimed at elaborating CSR activities and CSR perception of Finnish apparel brands. In addition, with the ...









