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Retaining the next generation of workers post-COVID : exploring effective strategies for enhancing generation Z employee retention in the post-COVID workplace environment
(2024)
This thesis explores the retention of Generation Z employees in the post-COVID-19 workplace, examining key factors that influence their career decisions. Drawing on semi-structured interviews with Generation Z employees ...
Implementation of good governance and safe environment in sports: case: Finnish volleyball league
(2024)
Good governance and safe environment are essential elements of sports management, with increasing
attention directed towards these areas. They are critical for ensuring the ongoing success and welfare of
athletes, ...
Motivation of volunteers in sport organizations – Profiles of volunteers in Finnish floorball and ice hockey organizations
(2024)
Volunteers are a key resource for any sports organization. Not only are the volunteers responsible for most operations in sports organizations, without getting financial compensation. This helps to reduce the expenses that ...
Developing employee personas : an Application of Service Design Methodologies in Human Resources Management
(2024)
The goal of this master’s thesis was to formulate and create employee personas. The study was needed to improve the organization’s internal functions, such as communication and training, and to support supervisor work. In ...
Sosiaalisen median markkinointisuunnitelma startup-yritykselle
(2024)
Tämä toiminnallinen opinnäytetyö tehtiin toimeksiantona startup-yritykselle. Tavoitteena on laatia konkreettinen sosiaalisen median markkinointisuunnitelma, joka antaa markkinointiin selkeän perustan ja joka voidaan ottaa ...
Environmental, Social, and Governance (ESG) Principles in the Banking Sector. Development, Integration, and Risk Management Strategies : a case study of a Finnish banks' approach to ESG Framework.
(2024)
This thesis investigates how banks develop, integrate, and manage Environmental, Social, and Governance (ESG) principles to address sustainability challenges and regulatory requirements. The study begins by exploring the ...
Marketing Communication Guidelines : Case Company: Verkotan OY
(2019)
This bachelor thesis work aims at the improvement of marketing communication guidelines and the research of the theory behind it for business-to-business company Verkotan Oy. The company locates in Oulu, Finland and operates ...
Tekoälyn hyödyntäminen ulkomainosliiketoiminnan kehityksessä
(2024)
Tämän opinnäytetyön tavoitteena on selvittää, kuinka tekoälyteknologiaa voidaan hyödyntää ulkomainosliiketoiminnan kehityksessä. Työ keskittyy erityisesti tekoälyn tuomiin uusiin mahdollisuuksiin parantaa asiantuntijatyötä ...
Brändistrategian luominen case Oy Beweship Ab
(2024)
Brändin merkitys on ratkaiseva logistiikka-alalla, jolla kilpailu on tiukkaa. Globaalit, tunnetut toimijat hallitsevat markkinoita, mikä pakottaa pienemmät yritykset erottumaan edukseen selvitäkseen kilpailussa. Geopoliittiset ...
A systemic approach to knowledge management : an autoethnographic journey
(2024)
Purpose – The research produces a comprehensive and in-depth view about knowledge management development in a state research institute, identifies the causalities during the creation of a systemic knowledge management, and ...





