Haku

The thesis researches the role of theatre as part of the experience economy and justifies the creation of a new theatre venture in Finland. The thesis scope is to analyse the business side of the theatre to understand and ...

The thesis purpose was to explore the impact of digital era on marketing in music business. The music industry went to a lot of transformational processes due to digitalization. The digital era provided a lot of opportunities ...

The trend of Korean culture is caused by the new music and cuisine. Due to the trendiness of Korean culture around the globe. Authentic Korean barbecue can be found in many countries. Yet it has not reached the Finnish ...

Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ...

Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...

In the thesis, the relation between payment systems, e-commerce solutions, PSD2 and Picksell Ltd are explored. The author attempts to explore Picksell’s market positioning and how the new start-up company addresses the ...

The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ...

The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...

The research aimed to discover which marketing strategy was suitable and successfully applicable to a small Asian food and beverage startup in Finland. The study was commissioned by an Asian start-up selling bubble tea in ...

This study aims to discover the consumption trends of the part of Generation Z that follows a sustainable diet with respect to food. The final aim of the thesis is to help food companies to better understand generation Z’s ...