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Positive candidate experience and employer brand : of the case company Mercateo
(2021)
Due to the demographic change and an increased transparency, there is a war of talents between companies. A company needs to create a competitive advantage in the labour market in order to attract and retain qualitative ...
Creating marketing strategy for the clothing brand in Finland
(2021)
During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...
Entering the Finnish market 2021 : case company: Uniqlo
(2021)
Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ...
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)
This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ...
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)
Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ...
Benefits of selecting suitable global ambassadors for luxury brands : case collaboration: Jisoo and Dior
(2024)
The goal of the study was to examine the advantages of using a suitable marketing strategy when hiring Global Ambassadors for premium brands. The study aimed to address the following question: "What benefits can a luxury ...





