Haku
Viitteet 11-19 / 19
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)
This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...
Creating a customer-driven marketing strategy : case company: Streamauto Oy
(2022)
The company achieves good results of marketing activity through the use of new marketing tools and approaches. An important role in this process plays the analysis of the marketing environment and the current marketing ...
Creating marketing strategy for the clothing brand in Finland
(2021)
During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...
Starting up and operating an apparel brand in Bangladesh
(2022)
The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...
Developing sports marketing in Finland : case: Urheiluverkosto.fi
(2022)
The purpose of the study was to analyse developing sports marketing in Finland by examining the sports industry in general in to answer the research question “How can sports marketing develop and how can Urheiluverkosto.fi ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)
This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ...
Making an international food and beverage brand successful in Finland : case: KOI Thé
(2023)
Koi Thé is a known milk tea brand that originated in Taiwan and has gained significant popularity across various regions in Asia. Moreover, Finland presents itself as a favorable market for the products and services offered ...
Company values as a foundation for building an HR-brand : case: Maritime Montering AS
(2023)
The goal of the research is to identify the potential prospects of HR-brand and to determine the necessity of using this strategy for the case company. The relevance of this topic stands on the increasing connection of ...






