Haku
Viitteet 11-20 / 49
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)
The purpose of this study was to increase the understanding about sustainable consumer
behavior, the situation of the sustainable fashion industry, environmental
awareness, and the gap between environmental awareness and ...
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)
The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector.
The data for this thesis was collected ...
The impact of COVID-19 on consumer behavior : Finnish students
(2021)
COVID-19 caused a lot of changes in the world. The aim of this thesis is to find out how the pandemic affected the consumer behavior of Finnish students. The findings will identify how students re-evaluated their values ...
Motivation Behind Buying from E-commerce Websites : A study on Bangladeshi consumers perspective
(2020)
E-commerce is one of the fastest-growing industries worldwide. It has changed the
way of shopping in the last decade. In Bangladesh, the e-commerce industry is also
growing rapidly, and this industry has seen 200% growth ...
Consumer Perception Towards Chinese Cars in Russia
(2020)
In the age of globalisation, many Chinese companies are trying to occupy different market niches in different countries. The Russian market, in general, is a tough place for competition, especially in the car segment. The ...
Factors influencing Vietnamese university student customers satisfaction with the quality of online food delivery services (OFDs) in Ho Chi Minh City.
(2023)
The market for online food delivery services in Vietnam is experiencing a growing level of activity. The advancement of technology and global fluctuations offer potential for this market to progress and expand further. The ...
The shifting in eating behaviours towards plant-based product
(2023)
There are constantly changes in eating and drinking behaviours all around the world, especially after the pandemic in last 3 years. The Coronavirus pandemic has made consumer pay more attention into what people eat and ...
The impact of social media influencer marketing on purchasing decisions of Millennials in Finland
(2021)
In the first quarter of 2021, the number of internet users worldwide was more than 4.6 billion, and the number of social media users had also passed the 3.8 billion mark. These numbers indicate that almost 60 percent of ...
Understanding consumer behaviors of Generation Z under China’s blind box economy : case company: POP MART
(2022)
Generation Z, born between the late 1990s and the early 2010s, is a young generation in China. With the development of society and technology, they are familiar with the Internet and are willing to accept newborn things ...
The use of celebrity endorsement on social media in the fashion industry and its impact on consumer behaviour
(2021)
The main objective of the thesis was to examine the impact of celebrity endorsers on social media on the consumer’s behaviour in terms of fashion. Furthermore, the aim was to analyse and describe the implementation of ...








