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Motivation Behind Buying from E-commerce Websites : A study on Bangladeshi consumers perspective
(2020)
E-commerce is one of the fastest-growing industries worldwide. It has changed the
way of shopping in the last decade. In Bangladesh, the e-commerce industry is also
growing rapidly, and this industry has seen 200% growth ...
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)
The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)
Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...
Consumers Engagement in Riot Games
(2024)
Freemium business model has become one of the most popular types of entertainment industry. The case company for this study, Riot Games is the most popular gaming company using the freemium business model.
The study ...
The impact of product review videos on electronics consumers
(2024)
Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ...
Analysis of social media influencer marketing in the beauty industry
(2024)
This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...




