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Fast fashion and its consequences : Millennials and Gen Z attitude towards fast fashion
(2023)
This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace ...
Consumer Behavior Trends in Kyrgyzstan : a Focus on Generation Z
(2023)
In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore ...
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)
The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...
Reducing single-use cup consumption : a marketing plan for encouraging the use of reusable cups among coffee drinkers
(2023)
The popularity of consuming single-use cups in coffee shops poses a pressing environmental challenge. The "Bring Your Own Cup" (BYOC) campaign has been introduced in this study as a solution to this problem. The research ...
The influence of green marketing on the customers' behavior and decision making
(2021)
The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...
Environmental awareness on plant-based meat consumption in Vietnam
(2022)
This thesis research aims to examine one factor that influences Vietnamese consumers willingness to purchase meat substitutes, which is environmental awareness. Three hypotheses were drawn to measure consumers environmental ...
Sustainability a business approach case : the non-alcoholic beverage industry
(2021)
The thesis work studied the connection between sustainability and profitability of a business enterprise.
To approach the answer to the research question, the thesis report focused on the non-alcoholic beverage industry ...
Entering the Finnish market 2021 : case company: Uniqlo
(2021)
Since making a big hit in Japan, Uniqlo, a famous global brand, has become more and more popular worldwide. Realizing Finland is an untapped market for Uniqlo’s products, the authors' research to figure out the potentialities ...
Driving factors of online consumers of household appliances : an empirical study of consumers in Ho Chi Minh City, Vietnam
(2022)
The current study aimed at examining the factors determining consumer’s online buying decisions of household appliances of consumers in Ho Chi Minh City in Vietnam and their degree of influence. In order to obtain research ...
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)
Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...







