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Digital marketing strategy Case company Sea Sales Finland
(2020)
The purpose of the thesis is to develop a professional digital marketing strategy for Vallisaari brand which the case company Sea Sales Finland owns. Sea Sales Fin-land operates in the service sector in Helsinki. The brand ...
Promoting Asikkala as a domestic destination by utilising digital marketing
(2021)
The digital era is now, and traditional marketing seems to die out soon. In addition, the epidemic of coronavirus getting severe nowadays causing travel abroad is more restricted. Hence, domestic destination will be demanded ...
Optimizing startup digital marketing with artificial intelligence (AI) tools
(2023)
To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer ...
Digital marketing plan : case company: ProGrupper Oy
(2021)
This study aims to develop a Digital Marketing plan for ProGrupper Oy. ProGrupper is a startup company providing a mobile recruiting application designed exclusively for the healthcare industry. ProGrupper enables a real-time ...
Digital marketing plan for an aromatherapy company : case study: Bulba
(2022)
This project-based thesis focuses on researching and creating a digital marketing plan for a small company in the aromatherapy industry. The aim of this project is to figure out the best methods for online marketing ...
International digital marketing strategy : IFBB Nordic Academy
(2023)
The new digital marketing environment has increased brands’ competition on consumers’ attention, requiring different strategical approaches to marketing informed by data. Huge amounts of brand messages are daily ignored ...
Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)
Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ...
Personalized content in approaching Vietnamese Gen Z customers : an approach of inbound marketing method in creating content
(2021)
In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...
Developing an effective email marketing strategy through a newsletter for the case company - Jalofoods
(2021)
Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ...
How email marketing affects Vietnamese generation Z’s purchasing decisions : a survey of young generation Z consumers in Vietnam
(2021)
Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...








