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The impact of the COVID-19 pandemic on the shopping habits of Vietnamese consumers
(2022)
The study was conducted in 2022 after the worst of the COVID-19 pandemic swept through every country around the world. The study aimed to determine how the pandemic affected Vietnamese shopping habits before, during and ...
How the role of social media affected young age consumer behavior, especially due to COVID-19
(2022)
Over the past few years, the internet has changed drastically. Social media has become an effective tool for businesses and consumers to connect and change the concept of traditional shopping. Nowadays, the internet not ...
The impact of social media on generation z's decisions in choosing travel destinations
(2023)
Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...
Why does business in Viet Nam need to embrace social media to understand e-consumer behaviours?
(2022)
With the significant increase in social media speed, business is now aware of applying social media in developing business, especially in supporting the understanding of e-consumer behaviours.
E-consumer behaviours are ...
Green consumerism : the buying behaviour of late millennials and gen z in the German non-alcoholic beverage industry
(2021)
The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...
Vietnamese consumers’ intention to use e-wallets : influencing factors
(2022)
The purpose of this study is to identify the factors that affect the decision to use an e-wallet and the relationships between these factors. The theoretical model for the study is based on a prior developed model in 2003, ...
Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)
Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...
Celebrities impact on customers behavior
(2022)
This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)
Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ...




