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How to launch a successful informational product which will create value for society?
(2022)
The primary purpose of the research was to analyze and understand informational business and its products – the particular qualities and what value such products can bring to its customers and society as a whole. Moreover, ...
Digital marketing plan for a restaurant : case: Restaurant X in Helsinki, Finland
(2022)
In recent years, the fast expansion of restaurant operations has posed several obstacles to creating successful marketing tactics when targeting prospective client groups. To develop a reasonable digital marketing strategy, ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...
Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)
Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...
Considering different aspects of digital and social media marketing to attract generation Z and Alpha as the primary customer
(2023)
With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote ...
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)
Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ...
Digital marketing of Kotipizza
(2024)
Digital marketing tactics are necessary for businesses to succeed and stay competitive in the digital age. This thesis looks at the digital marketing campaigns that Kotipizza, a well-known pizza company in Finland, has ...




