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Understanding the factors influencing customer's behaviours to choose ride-sharing apps : a case study in Dhaka city
(2023)
This research aims to better understand the elements that impact people's decisions to utilise ride-sharing applications. The study uses a sample of 103 participants from a large population to analyse the identified factors. ...
Greenwashing : the perspectives of companies and consumers
(2023)
There is more and more scrutiny on companies to be a positive contributor to the society as CSR other initiatives become more typical. The values of consumers are changing, and many are trying to limit their consumption. ...
Understanding music consumption habits of digi natives : patterns and preferences
(2024)
The purpose of this study is to build an understanding of the consumer behaviour of digi native people in the music industry.
This study uses a quantitative approach, as the goal is to find general data about the target ...
The Effect of Price on Buying Behaviour of Sustainable Clothing Products in Finland
(2024)
This study investigates the effect of the price on the buying behavior of sustainable clothing products in Finland. The main motivation of this study is to come up with better suggestions for local sustainable clothing ...
Consumers Engagement in Riot Games
(2024)
Freemium business model has become one of the most popular types of entertainment industry. The case company for this study, Riot Games is the most popular gaming company using the freemium business model.
The study ...
The impact of product review videos on electronics consumers
(2024)
Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ...
The impact of social media marketing on consumer purchase decisions
(2024)
This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ...
Unmasking greenwashing : an examination of Generation Z's perception of sustainable business
(2024)
This thesis aims to examine the perception Generation Z has on greenwashing, how it affects their perception of sustainable business, and whether it has an impact on their consumer behaviour. The topic was chosen based on ...
Artificial intelligence in online shopping : impact on consumer behaviour
(2024)
Artificial Intelligence (AI) has revolutionized retail in the modern era, especially in understanding customer preferences and purchase behaviours.
This study aims to examine the impact of artificial intelligence on ...







