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Tiktok influencer marketing as a marketing tool for cosmetic industry to attract generation Z
(2022)
Marketing strategies that make use of social media influencers and the emergence of social media platforms have been increasingly common in recent years, particularly in the beauty products sector. Because of the availability ...
The impact of the pandemic on the event management industry in Finland : changes in strategic management during and after the pandemic
(2022)
The following study illustrates research on the impact of the COVID-19 pandemic on the event management industry in Finland. The pandemic restrictions imposed by the Finnish government had been greatly affecting the ...
Coffee Shops transforming neighbourhoods, functioning as co-working spaces and third places
(2022)
The coffee shop business has been booming in the last 10 years in Istanbul, Turkey. When walking in any part of the city you will most definitely run into a coffee shop.
In the thesis we try to understand the impact a ...
The significance of a product's name, price, and image in digital marketing : Google shopping
(2022)
The thesis examined how a product's title, price, and image affect click-thought rate conversion rate and impressions obtained through Google shopping. The first step aimed to obtain a thorough knowledge of the problem and ...
Sponsorship in Motocross : the event sponsorship analysis – AMA supercross championship and event-fit model
(2022)
Motocross is one of the most challenging sports in the world. And sponsorship plays an essential role in the sport.
This research was focused on analyzing the motocross industry by studying marketing and event-sponsor ...
Indoor activities in Lahti : business idea and marketing plan for a minigolf course
(2022)
The main goal of the thesis was to create a light business and marketing plan for indoor activity in the Lahti area and to find out whether or not it would be profitable. Theoretical parts of the business plan were supported ...
Business-to-Business omnichannel marketing plan for high-end company : case company: Addcomposites Oy
(2022)
The thesis aims to build an omnichannel marketing plan for the high-end company – Addcomposites Oy. Addcomposites Oy is a start-up in Espoo, Finland which focuses on automated solutions for composites manufacturing in a ...
Market penetration of digital products and services : case company: KONE Corporation
(2022)
The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...
Artificial intelligence in marketing theory and marketing practice : practical recommendations for companies on the best way to implement or develop AI
(2022)
The study is devoted to the consideration of AI in marketing theory and marketing practice. The relevance of this work can be explained not only by the growing investment in the development of artificial intelligence, and ...
Starting up and operating an apparel brand in Bangladesh
(2022)
The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...