Haku

The aim of this thesis is to provide events sales improvements for the selling process of MultiMedia JSC. MultiMedia JSC is an event production and organizing company whose products vary from Modeling and Fashion event ...

Companies have shifted into more customer-oriented thinking and customer experience is being applied more into business models. Due to the increasing numbers of international students moving to Lahti, it is important for ...

Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...

The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...

Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ...

This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...

As a film photographer, the author has experienced dynamic changes within the film photography community and also the market. The Vietnamese film photography market in recent year has seen dramatic changes, however, a ...

The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...

Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...

The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...