Haku

This study aims to develop a Digital Marketing plan for ProGrupper Oy. ProGrupper is a startup company providing a mobile recruiting application designed exclusively for the healthcare industry. ProGrupper enables a real-time ...

E-commerce is increasing in significance and plays a pivotal unit in a business. Parallel with the development, several platforms are generated to track business performance and increase sales performance as well as gain ...

The main objective of the thesis was to examine the impact of celebrity endorsers on social media on the consumer’s behaviour in terms of fashion. Furthermore, the aim was to analyse and describe the implementation of ...

The world is constantly changing in terms of people, environment, society, politics. The pandemic is still complicated on a global scale, affecting many economic sectors. Many businesses need to have a constant rotation ...

In the background of severe competition among various Vietnamese restaurants and the diverse dining cuisines in Helsinki's food and beverage sector, this thesis proposes a number of consumer promotion techniques to help ...

The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...

During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...

There is no denying the impact that data has on the functioning of society and business today. Data provides insights to suppliers, especially through historical data. Therefore, through this thesis, it will clearly analyze ...

In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...

Influencer marketing in Instagram has become a powerful form of social media marketing in recent years in Russia. This allows companies and brands to promote their products to the loyal audiences of the influencers and, ...