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E-commerce and order fulfillment operations towards customer satisfaction in the Vietnamese market
(2020)
The major purpose of the study was to review the situations of inventory management and last-mile delivery in the Vietnamese market. In brief, in the study, several views from e-commerce in the Vietnamese market were majorly ...
Data analytics applied in customer relationship management in field of segmentation, retention in start-ups
(2021)
The research aims to figure out the ways data analytics applied in customer relationship management; especially in the field of segmentation and retention in start-ups. Furthermore, the research also focuses on the benefits ...
Factors influencing successful supplier-customer relationship in the context of IT service industry
(2020)
The purpose of this study is to find the factors that influence a successful relationship between the IT service supplier and its customer, from the case study company’s points of view. The research relies on the concepts ...
CRM objectives and benefits for small and medium B2B enterprises : case study Green Attachments Oy, Finland
(2020)
The thesis was set out to examine the objectives and benefits of customer relationship management in a small B2B enterprise firm The aim of the thesis therefore was to identify the objectives that are pursued and the ...
Customer relationship management practices implementation for successful business development in a transport industry
(2021)
Efficient Customer Relationship Management nowadays is regarded as one of the core drivers for the success of a business and many efforts are put into finding the suitable approaches assisting in handling relationships ...
Building Client Relationships as a Novice B2B Sales Representative
(2023)
The purpose of this thesis was to research how novice B2B sales representatives are building client relationships and what challenges they are facing.
The theoretical part of the thesis delves into the key concepts of ...
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)
This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...
Building long-term customer relationship by developing loyalty program in a creative way : case company: Debis
(2018)
The aim of the study was to implement a customer loyalty program in a creative way for the case company. Customers are the main financial asset for companies, and customer retention costs less than acquiring new clients. ...
Increasing Bank Customers’ Loyalty through Innovative Loyalty Programs
(2022)
In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ...
Improving customer onboarding in a B2B SaaS company
(2022)
The topic of the thesis is customer onboarding as a personal and real-time service. Previous research, customer success frameworks and key subjects are presented as the theoretical framework. The main objective of the ...








