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Improving customer experience for international students at a rental company
(2022)
Companies have shifted into more customer-oriented thinking and customer experience is being applied more into business models. Due to the increasing numbers of international students moving to Lahti, it is important for ...
Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)
Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...
Market penetration of digital products and services : case company: KONE Corporation
(2022)
The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...
Challenges and opportunities of e-commerce in rural areas in Vietnam
(2023)
The research aimed to discover the current state of e-commerce in rural Vietnam and identify potential solutions for attracting customers. In addition, the study attempted to identify the challenges and opportunities of ...
Social media marketing plan for an indie game : case: Brakesoft Ltd., The Forgotten Guardians
(2023)
The objective of the thesis was to develop a social media marketing plan for an indie game based on the Social Media Planning Cycle model. The chosen indie game was The Forgotten Guardians mobile game by Brakesoft. The ...
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)
This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ...
Using CRM technology to manage customer relations
(2022)
Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ...
Live streaming education in Vietnam : a business plan for starting an online education business
(2023)
This thesis aimed to investigate whether or not it would be possible to launch a company that provides live streaming of online educational content. The research's goal is to assess market demand. These consumers are most ...
Celebrities impact on customers behavior
(2022)
This thesis will explore the topic of celebrity aliasing to buyers. Now various brands are increasingly resorting to the help of well-known personalities to promote and in-crease sales of their brand. And to understand why ...
Personal Branding in Social Media : case: Lilia Mielonen
(2023)
This thesis explored the process of creating a personal brand as a fitness coach with limited resources, focusing on the appropriateness of Instagram and TikTok as social media platforms. Research methodology was qualitative ...








