Haku

Covid-19 pandemic has shut down the whole world and affected businesses. Communicating with customers has become more important than ever. Email is still one of the best marketing tools to communicate and engage with ...

Since the introduction of the internet, marketing has shifted and formed a new marketing strategy called digital marketing including email marketing. Despite the dominance of search engine ads and social media ads in ...

In the thesis, the relation between payment systems, e-commerce solutions, PSD2 and Picksell Ltd are explored. The author attempts to explore Picksell’s market positioning and how the new start-up company addresses the ...

The main objective was to examine which external or internal factors motivate members of the generational cohort of Late Millennials and Gen Z to participate in green buying behaviour, in the context of the German non-alcoholic ...

The primary goal of the thesis was to propose a customer-driven digital marketing strategy for a sustainable Finnish fashion brand – Népra. Through the combined knowledge from the literature review and empirical research, ...

The research aimed to discover which marketing strategy was suitable and successfully applicable to a small Asian food and beverage startup in Finland. The study was commissioned by an Asian start-up selling bubble tea in ...

This study aims to discover the consumption trends of the part of Generation Z that follows a sustainable diet with respect to food. The final aim of the thesis is to help food companies to better understand generation Z’s ...

The thesis focuses on the development of a strategic marketing plan for Lumene Oy to enter the beauty market in South Korea. The research objectives aim to investigate the phenomenon of the strategic marketing planning ...

The purpose of this thesis is to figure out a big idea for an IMC campaign towards the target audience of Edunation’s “Pathway” product. The big idea will be applied in a complete integrated marketing communication campaign ...

The objective of the study was to find out how Georgia can become the next potential market for LAB University of Applied Sciences, what marketing channels work most effectively for it and how LAB UAS could promote itself ...