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Considering different aspects of digital and social media marketing to attract generation Z and Alpha as the primary customer
(2023)
With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote ...
Making an international food and beverage brand successful in Finland : case: KOI Thé
(2023)
Koi Thé is a known milk tea brand that originated in Taiwan and has gained significant popularity across various regions in Asia. Moreover, Finland presents itself as a favorable market for the products and services offered ...
How brand values and corporate social responsibility affect generation Z-customers’ choices in apparel industry
(2023)
Nowadays, consumers are becoming more aware of social, environmental, and ethical issues. This means branding, brand values and Corporate Social Responsibility (CSR) are significant parts of any business today. They may ...
Greenwashing : the perspectives of companies and consumers
(2023)
There is more and more scrutiny on companies to be a positive contributor to the society as CSR other initiatives become more typical. The values of consumers are changing, and many are trying to limit their consumption. ...
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)
Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ...
Optimizing orange export between Spain and Finland : strategies for citrus industry competitiveness
(2024)
The research, grounded in the significance of the Spanish citrus sector as a key player in international export markets, aimed to address challenges such as farm fragmentation and rising production costs. The topic was ...
Digital marketing of Kotipizza
(2024)
Digital marketing tactics are necessary for businesses to succeed and stay competitive in the digital age. This thesis looks at the digital marketing campaigns that Kotipizza, a well-known pizza company in Finland, has ...
AI applied to SME marketing : analysis and tools
(2024)
In this thesis an investigation is carried out about the potential of artificial intelligence to improve the marketing efficiency of small and medium enterprises. The main objective is to find opportunities where the ...
Benefits of selecting suitable global ambassadors for luxury brands : case collaboration: Jisoo and Dior
(2024)
The goal of the study was to examine the advantages of using a suitable marketing strategy when hiring Global Ambassadors for premium brands. The study aimed to address the following question: "What benefits can a luxury ...
Artificial intelligence chatbots and their impact on marketing strategies
(2024)
This thesis is an analysis of the introduction of artificial intelligence chatbots in the field of marketing, with a specific emphasis on the case of the "Manufactura Bravo" company. The study is based on a combined approach, ...







