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Carbon neutrality as a marketing asset for sports organizations : case study Lahti Pelicans
(2024)
The purpose of the thesis was to provide information on how Lahti Pelicans’ fans, corporate clients, and partners value the carbon neutrality that has been included in Pelican's operations. The thesis aimed to provide the ...
Technologization and modernization challenge of the traditional market in Vietnam
(2024)
The thesis aimed to give readers a perspective of Vietnamese traditional markets, including both the long-standing cultural characteristics and challenges that these markets were now experiencing as a result of the over ...
The impact of product review videos on electronics consumers
(2024)
Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ...
The impact of social media marketing on consumer purchase decisions
(2024)
This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ...
AI's impact on marketing : case ISKU
(2024)
Due to the new emergence of Artificial Intelligence and its impact on the lives of everyone, from an individual level to a company level, it is important to study the impact it has and will have on these organizations. ...
Artificial intelligence and CRM usage and capabilities in Lille Metropolitan Area SMEs’ social media marketing
(2024)
Social media marketing (SMM) has become an essential tool for businesses of all sizes. However, for Small and Medium Enterprises (SMEs), limited resources and man-power often restrict their ability to fully leverage the ...
Analysis of social media influencer marketing in the beauty industry
(2024)
This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...






