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Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)
Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...
Considering different aspects of digital and social media marketing to attract generation Z and Alpha as the primary customer
(2023)
With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote ...
Exploring last-mile delivery opportunities and challenges in the e-commerce market Vietnam
(2023)
Embark on a journey into the dynamic context of Vietnam’s e-commerce market, exploring a landscape transformed by technological integration and shifts in consumer behavior. The research began by unveiling the resilience ...

