Haku
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Using CRM technology to manage customer relations
(2022)
Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ...
Measuring customer satisfaction to drive importance of quality and excellence in processes : case company Valmet Technologies Oy, Stock Preparation and Recycled Fiber Business Unit
(2023)
The purpose of this thesis is to improve the customer satisfaction measurement process within Valmet's Stock Preparation and Recycled Fiber Business Unit (SPR BU). Developed in collaboration with SPR BU, the study aims to ...
Artificial intelligence and CRM usage and capabilities in Lille Metropolitan Area SMEs’ social media marketing
(2024)
Social media marketing (SMM) has become an essential tool for businesses of all sizes. However, for Small and Medium Enterprises (SMEs), limited resources and man-power often restrict their ability to fully leverage the ...

