Haku
Viitteet 11-20 / 20
Journey and practical experience to build and manage a sushi store chain in Finland : HuiHui company
(2021)
The world is constantly changing in terms of people, environment, society, politics. The pandemic is still complicated on a global scale, affecting many economic sectors. Many businesses need to have a constant rotation ...
Local marketing plan : case Fresh!Burger
(2023)
The goals of the research was to achieve a practical, local in-store marketing plan for a fast food restaurant Fresh!Burger, owned by the company Kärkkäinen Oy. The company didn’t have a previous in-depth marketing plan ...
Creating a customer-driven marketing strategy : case company: Streamauto Oy
(2022)
The company achieves good results of marketing activity through the use of new marketing tools and approaches. An important role in this process plays the analysis of the marketing environment and the current marketing ...
Personalized content in approaching Vietnamese Gen Z customers : an approach of inbound marketing method in creating content
(2021)
In the context that most companies apply a one-size-fits-all content strategy to their audiences, content personalization has become a new trend that serves individual interests and needs more effectively. The thesis aims ...
Increasing Bank Customers’ Loyalty through Innovative Loyalty Programs
(2022)
In the thesis, it was figured out how to increase customer loyalty with the help of innovations in the loyalty program. The thesis clearly traces the obsolescence of loyalty programs of several Finnish banks, as well as ...
Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...
Using CRM technology to manage customer relations
(2022)
Customer relationship management (CRM) is a comprehensive approach to relationship management that focuses on customer retention and engagement. This thesis gives an understanding of the influence of customer relationship ...
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)
Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ...
Technologization and modernization challenge of the traditional market in Vietnam
(2024)
The thesis aimed to give readers a perspective of Vietnamese traditional markets, including both the long-standing cultural characteristics and challenges that these markets were now experiencing as a result of the over ...
Artificial intelligence in online shopping : impact on consumer behaviour
(2024)
Artificial Intelligence (AI) has revolutionized retail in the modern era, especially in understanding customer preferences and purchase behaviours.
This study aims to examine the impact of artificial intelligence on ...









