Haku
Viitteet 11-19 / 19
Entering the Finnish food and beverage market : case company Phuc Long Coffee & Tea
(2022)
The Phuc Long Coffee & Tea brand is well-known throughout Asia, and it has gained iconic status in Vietnam. They are constantly pursuing expansion of their product ranges and brand names into international markets. The ...
Marketing Plan : case: Company X
(2022)
The purpose of this thesis was to create a marketing plan for Company X, which works in sports analytics. In the marketing plan, the current market space is being inspected, as well as the marketing opportunities Company ...
Market penetration of digital products and services : case company: KONE Corporation
(2022)
The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...
Live streaming education in Vietnam : a business plan for starting an online education business
(2023)
This thesis aimed to investigate whether or not it would be possible to launch a company that provides live streaming of online educational content. The research's goal is to assess market demand. These consumers are most ...
Identifying key customer value elements of target business customers in Delhi, India
(2023)
The entry decision into a foreign market involves research and decision making. How the target customer group will respond to the key value elements offered by a product or service is a crucial step for research to decide ...
Optimizing orange export between Spain and Finland : strategies for citrus industry competitiveness
(2024)
The research, grounded in the significance of the Spanish citrus sector as a key player in international export markets, aimed to address challenges such as farm fragmentation and rising production costs. The topic was ...
Challenges in importing Spanish products into Finland : case: Coffee liqueur from Alcoy
(2024)
This thesis examined the export project of Spanish coffee liqueur from Alcoy to Finland, with the aim of exploring the strategic importance of entering the Finnish market and the potential economic benefits for both regions. ...
Technologization and modernization challenge of the traditional market in Vietnam
(2024)
The thesis aimed to give readers a perspective of Vietnamese traditional markets, including both the long-standing cultural characteristics and challenges that these markets were now experiencing as a result of the over ...
Analysis of social media influencer marketing in the beauty industry
(2024)
This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...







