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Business plan of a customization studio in Saint-Petersburg, Russia
(2020)
Strategic business planning is one of the most vital aspects for every organisation as far as it guides the whole team on which area to focus and what kind of decisions to make in order to achieve the desired goals and ...
The Impact of green marketing on customers' buying decision
(2021)
The increasing significance of environmental issues makes companies emphasize on the implementation of green marketing. The thesis focuses on two primary objectives. First, it identifies how green marketing influences ...
Social Media Marketing For Logistic Service Provider Operating In The B-To-B Segment : Which Social Media Channels Should Be Used To Reach Decision-Makers Of Custom-ers And Partners
(2021)
Business-to-Business marketing has also entered into the phase of digital and social media marketing due to the new evolved possibilities of personalization and more effective ways for measuring the conversion rate of ...
How sustainability perceptions influence buying decisions in travelling industry? : Teko Travel case
(2020)
The purpose of the thesis is to study the attitudes of people regarding sustain-ability and to determine to what extent they are influencing buying decisions in the travelling industry. Based on this study recommendations ...
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)
As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ...
Durex’s marketing strategy in Vietnam
(2021)
The main objective of this thesis is to analyse the marketing strategy of Durex in Vietnam. Durex is one of the most renowned condom brands in the world, with roughly 30% global market share. Today, Durex is a global brand ...
Country analysis and market entry plan for Tutto Piccolo S.A - internationalisation : finnish market
(2021)
The thesis focuses on studying the characteristics of Finland as a country and target market for the internationalization of Tutto Piccolo and the analysis of the most viable entry mode for the case company. Tutto Piccolo ...
The relation between digital marketing and the tourism industry In Vietnam
(2020)
The primary objective of the study is to figure out the key potentials of the tourism industry in Vietnam and which aspects of digital marketing affect the industry the most. The research will give more information to the ...
Sustainable Clothing and Marketing of Sustainable Clothing
(2020)
As one of the most polluting industries in the world, the fashion industry has a harmful impact on the planet. Consumers and businesses are two important stakeholders who need to make changes to the current consumption and ...
Marketing strategy for the case company “Restaurant Kinza”
(2021)
In this thesis, the definition and steps for drawing up a marketing strategy are given. A situational analysis was carried out for the case company, as well as the analysis of competitors and competition environment, ...









