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Impact of digital marketing on consumers buying behaviors and satisfaction
(2023)
The trends of traditional marketing are evolving with the growing boom of technology. Digital marketing practices are becoming familiar to brands and businesses that are aiming to promote their products by applying digital ...
Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)
Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...
Market penetration of digital products and services : case company: KONE Corporation
(2022)
The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...
Digital marketing strategy for small and medium food & beverage (F&B) Asian businesses (coffee stores and restaurants) in Helsinki, Finland
(2024)
Due to the advancement in technology and digital tools, the role of digital marketing is of utmost importance for the growth of businesses, particularly small and medium-sized Asian Food & Beverage (F&B) businesses in ...
Technologization and modernization challenge of the traditional market in Vietnam
(2024)
The thesis aimed to give readers a perspective of Vietnamese traditional markets, including both the long-standing cultural characteristics and challenges that these markets were now experiencing as a result of the over ...
The impact of product review videos on electronics consumers
(2024)
Electronic products are becoming an indispensable part of people's lives. But most people only know how to use electronic products, they do not understand the specific value of them. At this point, some consumers will look ...
The impact of social media marketing on consumer purchase decisions
(2024)
This thesis aims to understand some theories related to social media, social media marketing and consumer purchase decisions. Specifically, this thesis tries to understand the impact of social media marketing on consumer ...
Analysis of social media influencer marketing in the beauty industry
(2024)
This thesis investigates the impact of influencer marketing on consumer behavior in the beauty industry, with a special focus on Generation Z customers. The main objectives of the study are understanding the role of ...






