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The influence of brands and advertising on consumer´s purchasing and consumption behaviour in the German wireless head- and earphone market
(2020)
The aim of the study was to find out whether or how brands and their advertising influence the willingness of people to buy a branded product rather than a product from an unknown product in the German wireless head- and ...
Market research for an agricultural company in South Karelia
(2020)
The objective of this thesis was to segment market, analyze and research on specific market segments as well as competition in the market, then suggest suitable future plan or possible solutions for the company to improve ...
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)
The purpose of this study was to increase the understanding about sustainable consumer
behavior, the situation of the sustainable fashion industry, environmental
awareness, and the gap between environmental awareness and ...
Lead generation using Pinterest in B2B marketing:Case company Kipfashion
(2020)
This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ...
The effects of color on the decision-making process of young customers in the Finnish supermarket grocery retail sector
(2020)
The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector.
The data for this thesis was collected ...
Entering the Finnish food and beverage market : Case company: Gong Cha bubble tea brand
(2020)
Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...
Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
Analysis of key factors for increasing market share : case company: EasyTransfer
(2021)
Third-party payments have become popular in China as technology advances, and they are impacting how people pay. There is also the reality that the economy of China is quickly expanding, and an increasing number of Chinese ...
Key factors in designing effective personalized email marketing for customer engagement
(2023)
The thesis aims to discover the relationship between email marketing, personalization, and customer engagement. Following this, the thesis demonstrates critical elements in designing effective personalized email marketing ...
Digital marketing in the tourism industry of Nepal : case: Caravana Himalaya
(2021)
In March 2020, a pandemic of coronavirus went globally. The tourism industry of Nepal was severely affected because of the shutdown of the companies. As a result, it was hard to survive for travel and tourism companies ...







