Haku

The purpose of the thesis is to study the attitudes of people regarding sustain-ability and to determine to what extent they are influencing buying decisions in the travelling industry. Based on this study recommendations ...

Due to the newness of the term “Growth Hacking”, it is highly relevant to discover how companies accelerate their full growth potential by benefiting from growth hacking methods. Growth hacking enables significant improvements ...

The thesis is concerned with the Rehome project, a project based on LAB University of Applied Sciences, Finland. The sole purpose of the thesis was to find the segments of potential customers for the furniture products of ...

As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ...

The tourism sector holds a significant role in the economy of Finland. Travel and tourism sector contributed approximately 9% of total GDP in Finland. To adapt to the tourism boom in recent years, more hotels established ...

In the world of global changing economics and rapidly increased changes in the demand of clients, services and communication have always been the key element of connection with customers. Cross-cultural management examines ...

The purpose of the research is to identify the most suitable pricing technique for a case company. The company has a simple business model and it operates in a relatively competitive market. Lacking of a specific pricing ...

The research aims to develop a market study regarding the Vietnamese apparel and textile industry to find out whether Vietnam is a potential market for Marimekko to enter. A market study aids the company in understanding ...

The study aimed to determine whether there is a risk for companies of using hyper-targeted advertising and to find out what changes should be made in the formation of the strategy to avoid negative attitudes from customers ...

Development of technologies has dramatically changed the way people live. Information and communication technologies (ICT) became the part of our personal lives. At the same time, these technologies affect communities, ...