Haku

In the age of digitalization, fragmenting information has made the fashion industry unpredictable. Fashion brands are facing the risk of being left behind if they don’t adapt well to the internet particularly in China, ...

Transversal skills are the broad-spectrum skills not specific to a profession or activity. They can be applied to different situations without taking into account the person's technical knowledge. They are a very important ...

The purpose of this study was to increase the understanding about sustainable consumer behavior, the situation of the sustainable fashion industry, environmental awareness, and the gap between environmental awareness and ...

This thesis is aimed to examine the business to business marketing lead generation by identifying the ideal customers for the companies then attracting them to buy. This study is intended to benefit e-commerce businesses ...

This thesis is a research on effects of remote work on workers and the workplace and how workers react to a switch to remote work. The research was carried out in re-sponse to the COVID-19 pandemic that started in the ...

The objective of the thesis is to determine whether or not color have an impact on the decision-making process of young customers in the Finnish supermarket grocery retail sector. The data for this thesis was collected ...

The wellness industry is witnessing rapid growth and its customers are constantly looking for new products and services to improve their physical and mental health. Finnish saunas are well-known around the world along with ...

Once making a big hit in Asia, bubble tea is becoming more and more popular in many countries around the world thanks to its unique and delicious taste. Finland is an open market for the product. Realizing the potential ...

Environmental technology suppliers represent business-to-business machinery industry which is gaining interest also in the public domain. Customers operate in variety business areas that suppliers need to adapt to. This ...

The thesis was done in cooperation with Bank X. The thesis was implemented to find out how the employees of Bank X experienced the organizational and operational changes done at Bank X’s five banking offices in a specific ...