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Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)
The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ...
Marketing strategy on the Instagram platform
(2021)
Since the rise of social media marketing, Instagram has become an important marketing platform for business. The research aims to provide in-depth knowledge about social media marketing and Instagram for business and then ...
The impact of diversification on Chinese enterprise value
(2021)
Diversification is an important way for a company to grow and an important research topic for corporate finance. The core issue of diversification research is the impact of diversification on company value. However, in ...
A comparative study : China’ s and Vietnam’s inbound tourism marketing strategies
(2021)
We proposed our main research question as to how China and Vietnam market their countries as international tourism destinations? To gain a better result of the main research question, we also had three sub-questions to ...
Customer relationship management practices implementation for successful business development in a transport industry
(2021)
Efficient Customer Relationship Management nowadays is regarded as one of the core drivers for the success of a business and many efforts are put into finding the suitable approaches assisting in handling relationships ...
Consumer Perception Towards Chinese Cars in Russia
(2020)
In the age of globalisation, many Chinese companies are trying to occupy different market niches in different countries. The Russian market, in general, is a tough place for competition, especially in the car segment. The ...
Promoting Asikkala as a domestic destination by utilising digital marketing
(2021)
The digital era is now, and traditional marketing seems to die out soon. In addition, the epidemic of coronavirus getting severe nowadays causing travel abroad is more restricted. Hence, domestic destination will be demanded ...
Optimizing startup digital marketing with artificial intelligence (AI) tools
(2023)
To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer ...
Improving loyalty programs by understanding the customer satisfaction and loyalty : case company Tiki
(2023)
Customer satisfaction is a crucial factor to be considered in the e-commerce industry. Customer satisfaction can directly affect customer loyalty. Companies have published loyalty programs that provide customers with ...
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)
This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...






