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Digital marketing plan : case company: ProGrupper Oy
(2021)
This study aims to develop a Digital Marketing plan for ProGrupper Oy. ProGrupper is a startup company providing a mobile recruiting application designed exclusively for the healthcare industry. ProGrupper enables a real-time ...
Marketing approaches to increase sales in a coffee shop : case company: Frappua
(2022)
There are different ways to increase sales. Market analysis includes the study of two large forces: the microenvironment (SWOT Analysis) and the macroenvironment (Porter’s Five Forces Analysis). This becomes the starting ...
Digital marketing plan for an aromatherapy company : case study: Bulba
(2022)
This project-based thesis focuses on researching and creating a digital marketing plan for a small company in the aromatherapy industry. The aim of this project is to figure out the best methods for online marketing ...
Handling mismatched data to leverage the marketing performance at All Things Commerce
(2021)
E-commerce is increasing in significance and plays a pivotal unit in a business. Parallel with the development, several platforms are generated to track business performance and increase sales performance as well as gain ...
The use of celebrity endorsement on social media in the fashion industry and its impact on consumer behaviour
(2021)
The main objective of the thesis was to examine the impact of celebrity endorsers on social media on the consumer’s behaviour in terms of fashion. Furthermore, the aim was to analyse and describe the implementation of ...
Journey and practical experience to build and manage a sushi store chain in Finland : HuiHui company
(2021)
The world is constantly changing in terms of people, environment, society, politics. The pandemic is still complicated on a global scale, affecting many economic sectors. Many businesses need to have a constant rotation ...
Customer Satisfaction of the Finnish Mobile Operator DNA
(2023)
DNA Plc. is a telecommunication company that has served around Finland since 2000. The company has provided mobile operation and network services and distributed digital devices around these services. Three research findings ...
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)
The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...
Reducing single-use cup consumption : a marketing plan for encouraging the use of reusable cups among coffee drinkers
(2023)
The popularity of consuming single-use cups in coffee shops poses a pressing environmental challenge. The "Bring Your Own Cup" (BYOC) campaign has been introduced in this study as a solution to this problem. The research ...
Local marketing plan : case Fresh!Burger
(2023)
The goals of the research was to achieve a practical, local in-store marketing plan for a fast food restaurant Fresh!Burger, owned by the company Kärkkäinen Oy. The company didn’t have a previous in-depth marketing plan ...








