Haku

The thesis examined how a product's title, price, and image affect click-thought rate conversion rate and impressions obtained through Google shopping. The first step aimed to obtain a thorough knowledge of the problem and ...

Motocross is one of the most challenging sports in the world. And sponsorship plays an essential role in the sport. This research was focused on analyzing the motocross industry by studying marketing and event-sponsor ...

The main goal of the thesis was to create a light business and marketing plan for indoor activity in the Lahti area and to find out whether or not it would be profitable. Theoretical parts of the business plan were supported ...

The thesis aims to build an omnichannel marketing plan for the high-end company – Addcomposites Oy. Addcomposites Oy is a start-up in Espoo, Finland which focuses on automated solutions for composites manufacturing in a ...

The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...

The study is devoted to the consideration of AI in marketing theory and marketing practice. The relevance of this work can be explained not only by the growing investment in the development of artificial intelligence, and ...

The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...

The present thesis work concentrates on two key objectives: 1) Conduction of the research regarding Finnish experience industry and its entertainment market 2) Creation of applicable business plan with the base on gathered ...

Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ...

The Phuc Long Coffee & Tea brand is well-known throughout Asia, and it has gained iconic status in Vietnam. They are constantly pursuing expansion of their product ranges and brand names into international markets. The ...