Haku
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Marketing plan for a local honey farm : Case: Valosen Hunajatila
(2020)
The objective of this study was to create a digital marketing plan, that focuses on social media channels Facebook and Instagram. This study attempts to answer the question: “What do honey customers consider when buying ...
Promoting physical activity and well-being for employees in small and medium-sized enterprises in Finland : A collaborative study with HEPA Europe
(2020)
The purpose of the study was to create better understanding of the different methods small and medium-sized companies have utilized to promote physical activity and well-being with their employees in Finland in 2010-2020. ...
Purchasing process & management & foreign suppliers : improvement plan : case company X
(2020)
Purchasing is considered a crucial function in most organizations nowadays. The development of purchasing activities could help optimize the entire supply chain. The thesis is carried out to illustrate the purchasing ...
Building a strong personal brand on Instagram
(2020)
The purpose of this research was to study personal branding and design a step-by-step guide for building a strong personal brand on Instagram on Russian market. Firstly, the definition of personal branding is explained ...
Sportmadic : entering the Nigerian market
(2020)
Football is the most popular sport in Nigeria and the reason for this can be traced back to Nigeria’s British colonial masters, as well as the country’s rich football history. Several Nigerians have made a good living ...
How sustainability perceptions influence buying decisions in travelling industry? : Teko Travel case
(2020)
The purpose of the thesis is to study the attitudes of people regarding sustain-ability and to determine to what extent they are influencing buying decisions in the travelling industry. Based on this study recommendations ...
Discovering full growth potential : Growth hacking strategy for a start-up : Statzon Oy
(2020)
Due to the newness of the term “Growth Hacking”, it is highly relevant to discover how companies accelerate their full growth potential by benefiting from growth hacking methods. Growth hacking enables significant improvements ...
Consumer segmentation and product distribution channels : case Rehome
(2020)
The thesis is concerned with the Rehome project, a project based on LAB University of Applied Sciences, Finland. The sole purpose of the thesis was to find the segments of potential customers for the furniture products of ...
Local Market Intelligence: The Importance of Local Market Research in Foreign Advertising
(2020)
As the world has become more global, advertisers have concentrated less on their localisation efforts when it comes to advertising. As a result, there are more and more global standardised advertising campaigns that do not ...
Improving Front Office Operation in a hostel in Finland. Case: Hostel X
(2020)
The tourism sector holds a significant role in the economy of Finland. Travel and tourism sector contributed approximately 9% of total GDP in Finland. To adapt to the tourism boom in recent years, more hotels established ...









